In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
Santa is coming to town! Join us for a day of holiday cheer and family fun in The Santee Alley. Santee Winter Wonderland is a holiday community event with activities for the whole family. Admission to the event is FREE.
photos by Piero F. Giunti
Santee Winter Wonderland is hosted by the LA Fashion District Business Improvement District (BID) in partnership with The Santee Alley.
2018 LA Market Week Dates
LA Market Week, also known as LA Fashion Market, is a trade event in which contemporary brands and showrooms debut their collections for the upcoming season. Along with the LA Fashion District’s permanent showrooms, various trade shows participate in market week throughout the year. For a full list of participating brands, see our Lines Directory, which is updated prior to each market week.
The event is hosted five times a year. The 2018 LA Market Week dates will be as follows:
Market week is a trade-only event. You must own or work for a licensed retail business to purchase wholesale. Buyer requirements are listed here. Additional trade shows including LA Textile and LA Majors are listed here.
There are six main showroom buildings participating in LA Market Week – California Market Center, Cooper Design Space, The Gerry Building, The New Mart, The Lady Liberty Building, and Academy Awards Clothes Showroom Building. The buildings are located at 9th and Los Angeles Streets. Learn more about the buildings here.
*Please note market dates have been updated since this post originally went live.
“A pop-up fine dining experience under the stars”
Envision white linens, beautiful tablescapes, and sparkling lights overhead creating a magical ambiance…
The LA Fashion District BID presents the third annual An Urban Dinner Party in partnership with HelpJess.com, Allied Universal, and City Market South – a celebration of the Fashion District neighborhood and its community. Guests will be seated at a 120-foot communal table and treated to an Italian, four-course dinner al fresco by award-winning chef Steve Samson of Rossoblu.
The event ticket includes complimentary wine and live entertainment. Proceeds from the event will benefit the LA Fashion District public arts program.
One Communal Table
LA Market Week June 2017, also known as the Fall II/Holiday 2017 L.A. Fashion Market, will take place June 5th through the 8th in the LA Fashion District’s contemporary showrooms. During market week designers and brands, debut collections for the upcoming fall and holiday seasons and buyers are invited to view the new merchandise and place orders. LA Fashion Market is the West Coast’s premier destination for contemporary fashions, including apparel, accessories, and footwear. Various trade shows are hosted in the LA Fashion District during market week. Trade shows typically highlight established and up-and-coming designers that do not have permanent showrooms in the area. With thousands of brands participating in LA market week, this is the place for buyers to discover new brands and create new shopping experiences.
Designer brands exhibiting during the Fall II/Holiday 2017 LA Market Week include contemporary, better and advanced contemporary, eco-fashion, accessories, lifestyle, children’s and maternity. The Fashion District maintains an online directory of all brands participating in market weeks. The Designer Collections listing is updated prior to each market week.
California Market Center (CMC), 110 E. 9th St.
Cooper Design Space, 860 S Los Angeles St.
Gerry Building, 910 S Los Angeles St.
The New Mart, 127 E 9th St.
Additional Participating Showroom Buildings:
Trade shows for the LA Market Week June 2017 will include:
Market week is a trade-only event and buyers must be able to prove they have, or are working for, a licensed business.
Buyers will need to register for the LA Market Week June 2017 at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), in order to register for market weeks, you must be able to provide the following credentials:
Registration for LA Market Week June 2017 is typically on-site although some trade shows do offer pre-registration online.
Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.
Ace Hotel is the closest hotel, only two short blocks away from the epicenter of LA Market Week June 2017. Market attendees can take advantage of discounted rates by using the code “MART.”
Click here to book your reservation.
Some hotels offer discounted rates through the individual buildings. Please check the respective buildings’ websites for additional accommodation offers.
A list of local parking structures and lots can be found here.
Have additional questions about the LA Market Week June 2017? Tweet us! @lafafshiondist