In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence of the neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
Fashion industry veterans, Chris and Mary Jane Chon created Mono B with quality in mind. The goal was to create athleisure (athletic clothing for everyday-wear) that would move with body but retain its shape and affordability.
“Affordable prices with outstanding customer service [and] without compromising quality” is what the Chon’s have always striven to deliver through Mindcode, the family’s contemporary line. Mono B, like its sister brand, delivers function without compromising style.
Mary Jane, who designs both lines, tested fabrics and fits until she found the right combination of durability and comfort. In a world of disposable fashion, Mono B offers quality athleisure made from carefully selected, non-shrinking fabrics.
The entire collections is available for wholesale in ladies and plus sizes. New arrivals are available twice a month, debuting 15-20 new styles. (Fall styles are currently in stock!) Place your orders in person at 747 East 10th Street or online at monobclothing.com.
We get a lot of questions regarding manufacturing and production services in the district. In an effort to better answer your questions, we partnered with Extreme Marking and Grading to answer the most frequently asked questions about marking and grading services in the LA Fashion District.
Grading refers to the process of creating additional sizes based on the sample garment; increasing or decreasing the measurements of a sample to create patterns for all necessary sizes. Then the patterns are fitted over fabric in the most efficient way possible. This secondary process is known as marking. Marking is the process of creating a guideline for how fabric should be cut to minimize waste. The “marker” is digitized and used during the production process.
The designer brings their pattern to a marking and grading specialist. It can be a paper pattern or digital file. (Paper patterns are digitized as part of the marking and grading process.) The pattern is then sized up and/or down (grading) and the production marker is created based on the new patterns.
First a pattern must be made. The designer then makes a sample from the pattern. Once the sample is finalized, it can proceed to the grading and marking process.
Be patient and don’t be afraid to make mistakes!
Extreme Marking and Grading specializes in first patterns, production patterns, duplicates, sample size runs, small productions, cutting, digitizing, grading, markers, file conversion, print outs, and marker plotting.
The company was founded by Jose Carlos Aguirre in 2001, who began his career in the apparel industry at the age of 14 working in a sewing workshop in Mexico.
Extreme Marking & Grading Inc.
719 S Los Angeles St #380
Los Angeles, CA 90014
Imagine this; you’re walking down Los Angles Street window shopping near 11th when a bright red fire escape catches your eye. The façade of the building is impeccable, and there are flowers, in variations of pink, cascading down the front display windows. The flooring is a welcoming bright white marble, with sleek mirrored cabinetry, and row upon row of colorful sunglasses, that look fresh off the runway, adorn the walls. Now stop imagining, because you have arrived at PERVERSE.
PERVERSE, having opened in 2016, is one of the newest businesses to call the LA Fashion District home. However, while they may be the new kids on the block, their history in our District is anything but that. Founder, Toni Ko, started her first company in the California Mart in 1999 at the tender age of 25. A company that most people in the Fashion Industry, MUA world, and anyone who’s bought cosmetics from a drugstore might be familiar with, NYX Cosmetics. While Toni has now transitioned away from the makeup world to make her mark in the sunglasses game, she has not shifted when it comes to her sentiments regarding her love of Downtown LA and the Fashion District. Establishing the PERVERSE location one block away from the Mart citing the “young, hip, cool, and urban energy” as matching the PERVERSE brand – Toni Ko has come back home.
Aside from the interior design, what truly makes PERVERSE unique is their ability to marry high-end quality merchandise with consumer friendly costs. Each PERVERSE sunnie in designed in-house by a design team who spends their time researching upcoming trends to curate and develop the perfect sunglasses collection. The team uses “high-quality plastics, acetates, and high-quality hinges” to then produce their sunglasses, including BPA-free Copolyester which is environmentally friendly. Focusing on every detail to maximize the uniqueness of every style – with each sunglass being crafted with such care – you’d expect prices to break the bank. Wrong! It’s PERVERSE’s mission to bring style to every person at an affordable price with prices starting as low as $40. In addition, PERVERSE has a 1:1:1 charity initiative that applies to every purchase.
Collections are updated seasonally, so 4 times a year, with the occasional early launch of a style too hot to keep under wraps. Another unique aspect to PERVERSE is their Capsule Collection Collaborations, where they partner with a Celebrity or Influencer to produce a limited collection of sunglass styles. Their most recent collaboration debuted this month as they partnered with KimChi of RuPaul’s Drag Race fame. With their endless selection of styles, we asked a PERVERSE representative what seems to be the most popular right now; Jerome and Dawn Patrol are among the top sellers, providing a “minimal yet so stand-out chic look.” Noting that while these may be best sellers “everyone has their own style identity,” and with endless options, there is a style for everyone so stop by PERVERSE and find your style identity.
LA Market Week June 2017, also known as the Fall II/Holiday 2017 L.A. Fashion Market, will take place June 5th through the 8th in the LA Fashion District’s contemporary showrooms. During market week designers and brands, debut collections for the upcoming fall and holiday seasons and buyers are invited to view the new merchandise and place orders. LA Fashion Market is the West Coast’s premier destination for contemporary fashions, including apparel, accessories, and footwear. Various trade shows are hosted in the LA Fashion District during market week. Trade shows typically highlight established and up-and-coming designers that do not have permanent showrooms in the area. With thousands of brands participating in LA market week, this is the place for buyers to discover new brands and create new shopping experiences.
Designer brands exhibiting during the Fall II/Holiday 2017 LA Market Week include contemporary, better and advanced contemporary, eco-fashion, accessories, lifestyle, children’s and maternity. The Fashion District maintains an online directory of all brands participating in market weeks. The Designer Collections listing is updated prior to each market week.
California Market Center (CMC), 110 E. 9th St.
Cooper Design Space, 860 S Los Angeles St.
Gerry Building, 910 S Los Angeles St.
The New Mart, 127 E 9th St.
Additional Participating Showroom Buildings:
Trade shows for the LA Market Week June 2017 will include:
Market week is a trade-only event and buyers must be able to prove they have, or are working for, a licensed business.
Buyers will need to register for the LA Market Week June 2017 at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), in order to register for market weeks, you must be able to provide the following credentials:
Registration for LA Market Week June 2017 is typically on-site although some trade shows do offer pre-registration online.
Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.
Ace Hotel is the closest hotel, only two short blocks away from the epicenter of LA Market Week June 2017. Market attendees can take advantage of discounted rates by using the code “MART.”
Click here to book your reservation.
Some hotels offer discounted rates through the individual buildings. Please check the respective buildings’ websites for additional accommodation offers.
A list of local parking structures and lots can be found here.
Have additional questions about the LA Market Week June 2017? Tweet us! @lafafshiondist