Made in USA: American Kids Streetwear

american kids street wear fashionEusebio and Magdalena Arellano know the American Dream. The husband and wife duo who founded American Kids USA, a unique, urban streetwear brand for children, immigrated to the United States in the 1980s from small towns outside of Mexico City. They eventually met in Los Angeles while working in the same garment factory where they both learned to sew. The couple knew they wanted to start their own business and in 2004 they decided to apply the skills they learned in the garment factory and start to their own business.

American Kids USA was born. First as a clothing store and later as a brand. Eusebio and Magdalena opened their first store just a few blocks from their current storefront in the Fashion District. Thirteen years later, American Kids USA has grown into a global success, with retail and wholesale accounts reaching as far as Japan and Colombia.

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American Kids USA is all about contemporary urban streetwear for kids. Their clothing line includes graphic tees, sweatshirts, flannels, joggers and jackets for both girls and boys. What really sets the brand apart is the unique designs. Graphic tees, sweatshirts and jackets all have fun and unique images and sayings. Trendy flannels provide versatility with zippers and buttons, and the girls’ flannels even have cute pleated details on the back hemline. Hoodies have a zipper on the sides of their extended hemlines. Tees run from $10- $15, dresses from $15- $20 and sweatshirts and hoodies from $35- $40.

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The name, “American Kids” reflects the company’s values. The line is designed and manufactured in Los Angeles with the purpose of creating jobs and keeping jobs local, while maintaining affordable price points. The company remains a family-run business. The Arellanos’ daughter and son are actively involved in growing the company. Maritza studied fashion design and is self-taught in fashion marketing and management, mentored by her father. She has worked to expand the brand name, working on photoshoots, at trade shows, expos and fashion shows as well as with a brand ambassador on the Disney Channel. Her brother Jose is a fashion design student and does the design work for the clothing line.

American Kids Family

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The spring collection is expected to debut soon, as well as a new mom-and-daughter line. Shop online at americankidsusa.com or visit them at their flagship store located at 442 E. Pico Blvd., located in the heart of the Fashion District’s children’s wholesale area.

American Kids is open Monday through Saturday from 9:00 a.m. to 6:00 p.m.

 

American Kids
442 E Pico Blvd.
Los Angeles, CA
americankidsusa.com

Designed in California

Made in California

The California Fashion Association (CFA) is encouraging its members and designers throughout the state to promote their products as “Designed in California”. CFA has created and trademarked a hangtag label to highlight “Designed in California” apparel.

As Ilse Metchek, president of the CFA explained to Apparel News, “The law is very clear for sewn-in labeling and separate hangtags. Sewn-in labels in garments made overseas can say “Designed in California” as long as the country of origin is on the same label in the same size. However, hangtags do not need the country of origin if trademarked. Without a trademark certification on the hangtag, the size of the font for ‘Made in China’ has to be the same size as ‘Made in California.”

For that reason, the “Designed in California” hangtag  allows designers to showcase where the product was designed, instead of focusing on the country where it was made. It highlights the designer’s contribution to the fashion industry in their state and country, which lets buyers recognize and appreciate California’s talent and creativity. The tag was perfected and crafted exclusively for designers that want to show pride in their products.

Although the hangtags would be free of charge upon demand, CFA requests that designers who would want to display the tag on their products, donate one cent per tag as it will support the California Fashion Foundation scholarship fund. The hangtags attract the interest of buyers who want products designed in California, and it also supports goal oriented prospective designers who want to show their talent to the world.

For more information visit calfashion.org.

Remy Leather Celebrates 45 Years in the Fashion District

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Remy Leather, one of the few leather manufacturers left in the country, is celebrating over 45 years in business! Family owned since their opening in March 1971, they are proud to have always called the Fashion District home.

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Quality matters. Remy Leather manufactures leather and cloth jackets, coats and vests for men and women. Their production process is thorough to ensure that only the highest quality pieces are produced. Over 90% of the raw leather purchased is ordered from and tanned in Italy. Remy Leather then designs each piece, cuts to order, sews the garment, and ships the finished product.

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Remy Leather prides themselves on paying workers hourly, and not by piece. There is no pressure in regard to the production process, which keeps the quality up and prevents any inferior products from going through. All of Remy Leather’s workers have extensive knowledge in leather, with the average tenure being 18 years.

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Remy Leather products can be found in specialty and better department stores and soon the public will be able to purchase direct from the factory. A retail location will be opening later this year offering samples and overstock.

 

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Interested in carrying Remy Leather in your boutique? Contact Remy Leather!

If you have any questions you can contact Remy Leather at 213.747.5493 or info@remyleather.com

Any questions about the Fashion District? Contact us

2017 Denim Trends and LA Market Preview with McGuire Denim

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LA Fashion Market Holiday/Resort 2016/2017 returns to the LA Fashion District August 1-4, 2016. This is one of five market weeks hosted in the fashion district every year, featuring contemporary women’s, men’s, children’s and accessories. (Learn more about LA Fashion Market here.)

We had the opportunity to talk with Marianne McDonald, owner and designer of Los Angeles-based McGuire Denim, about upcoming 2017 denim trends and her advice for market week buyers.

McGuire Denim is known for its modern take on vintage silhouettes. “Dreamed up in New York. Made Real in LA,” the brand blends New York sophistication with West Coast boho vibes.

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“The line has a sense of sexiness and ease with touch points of rock and roll to give it a little bit of toughness,” says McDonald. “You can dress it up or down.”

Having a fabulous fit doesn’t hurt either. In fact, InStyle Magazine recently named it the “best jeans for J-Lo level curves.”

LA Market buyers will also be able to place orders on McGuire’s recently launched sportswear line. The collection focuses on femininity and easy sexiness. McGuire is carried in 300 stores around the world and regularly worn by the likes of Gigi Hadid, Emily Ratajkowski, and Mila Kunis. The sportswear collection will launch at Saks Fifth Avenue and Nordstrom later this August, and a t-shirt collaboration with Club Monaco will be on the racks in the fall.

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When asked about the upcoming spring 2017 denim trends, McDonald says “Anything that flashes ankle.”

Cropped jeans will continue to be a big trend, as are flair and bootleg cuts. Buyers can also expect to see contemporary takes on vintage silhouettes, like modern takes on the classic Levis 501s. While previous seasons have favored certain washes or colors, spring 2017 is expected to embrace them all – grey, black, blue, and of course, stonewash.

For buyers looking to connect with brands during market week McDonald stressed the convenience of making appointments. “We’re happy to take walk-ins, but appointments are always better.”

McGuire Denim will be exhibiting during LA Market at Community Service Showroom in the Cooper Design Space. For more information and to make an appointment please call 213-624-0824.

LA FASHION MARKET RESOURCES

The Business of Fashion: Economic Impact of L.A. Fashion Industry

The Los Angeles fashion industry is huge. According to a report by CIT Group Inc. and the California Fashion Association (CFA), the industry generates at least $18 billion in revenue and over $6.4 billion in worker incomes. Designers, graphic artists, logistics experts, fashion photographers, and sales representatives are all part of the industry job market which employs over 97,000 people in Southern California. To put in perspective, Los Angeles County alone is estimated to employ over 77,500 people while New York employs approximately 47,000. Other important points to note from the report:

  • More than $46 billion in apparel enter Los Angeles as imports
  • 3,770 independent fashion designers work in Los Angeles
  • The fashion industry helps Los Angeles beat national employment trends with increases of 3.2% year-over-year

View the full report here.

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