PERVERSE Sunglasses

Perverse Long Shot

Imagine this; you’re walking down Los Angles Street window shopping near 11th when a bright red fire escape catches your eye. The façade of the building is impeccable, and there are flowers, in variations of pink, cascading down the front display windows. The flooring is a welcoming bright white marble, with sleek mirrored cabinetry, and row upon row of colorful sunglasses, that look fresh off the runway, adorn the walls. Now stop imagining, because you have arrived at PERVERSE.

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PERVERSE, having opened in 2016, is one of the newest businesses to call the LA Fashion District home. However, while they may be the new kids on the block, their history in our District is anything but that. Founder, Toni Ko, started her first company in the California Mart in 1999 at the tender age of 25.  A company that most people in the Fashion Industry, MUA world, and anyone who’s bought cosmetics from a drugstore might be familiar with, NYX Cosmetics. While Toni has now transitioned away from the makeup world to make her mark in the sunglasses game, she has not shifted when it comes to her sentiments regarding her love of Downtown LA and the Fashion District. Establishing the PERVERSE location one block away from the Mart citing the “young, hip, cool, and urban energy” as matching the PERVERSE brand – Toni Ko has come back home.

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Aside from the interior design, what truly makes PERVERSE unique is their ability to marry high-end quality merchandise with consumer friendly costs. Each PERVERSE sunnie in designed in-house by a design team who spends their time researching upcoming trends to curate and develop the perfect sunglasses collection.  The team uses “high-quality plastics, acetates, and high-quality hinges” to then produce their sunglasses, including BPA-free Copolyester which is environmentally friendly. Focusing on every detail to maximize the uniqueness of every style – with each sunglass being crafted with such care – you’d expect prices to break the bank. Wrong! It’s PERVERSE’s mission to bring style to every person at an affordable price with prices starting as low as $40. In addition, PERVERSE has a 1:1:1 charity initiative that applies to every purchase.

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Collections are updated seasonally, so 4 times a year, with the occasional early launch of a style too hot to keep under wraps. Another unique aspect to PERVERSE is their Capsule Collection Collaborations, where they partner with a Celebrity or Influencer to produce a limited collection of sunglass styles. Their most recent collaboration debuted this month as they partnered with KimChi of RuPaul’s Drag Race fame. With their endless selection of styles, we asked a PERVERSE representative what seems to be the most popular right now;  Jerome and Dawn Patrol are among the top sellers, providing a “minimal yet so stand-out chic look.” Noting that while these may be best sellers “everyone has their own style identity,” and with endless options, there is a style for everyone so stop by PERVERSE and find your style identity.

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PERVERSE
1108 Los Angeles St.
Los Angeles, CA 90015
www.perversesunglasses.com

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LA Market Week June 2017 Buyer’s Guide: Fall/Holiday 2017

 Mart

ABOUT LA MARKET WEEK JUNE 2017

LA Market Week June 2017, also known as the Fall II/Holiday 2017 L.A. Fashion Market, will take place June 5th through the 8th in the LA Fashion District’s designer showrooms. During market week designers and brands, debut collections for the upcoming fall and holiday seasons and buyers are invited to view the new merchandise and place orders. LA Fashion Market is the West Coast’s premier destination for contemporary fashions, including apparel, accessories, and footwear. Various trade shows are hosted in the LA Fashion District during market week. Trade shows typically highlight established and up-and-coming designers that do not have permanent showrooms in the area. With thousands of brands participating in LA market week, this is the place for buyers to discover new brands and create new shopping experiences.

PARTICIPATING BRANDS

Designer brands exhibiting during the Fall II/Holiday 2017 LA Market Week include contemporary, better and advanced contemporary, eco-fashion, accessories, lifestyle, children’s and maternity. The Fashion District maintains an online directory of all brands participating in market weeks. The Designer Collections listing is updated prior to each market week.

LOCATIONS

California Market Center (CMC)110 E. 9th St.
CMC

  • Showroom Directory
  • Select showrooms will be open as early as Sunday, June 4th for LA Market Week June 2017 appointments.
  • LA Fashion Market Seminars: Business tips and fashion trend information from recognized industry insiders
  • Pre-Register here and you’ll automatically be entered to win a dinner for two.

Cooper Design Space860 S Los Angeles St.
Cooper

Gerry Building910 S Los Angeles St.
Gerry

The New Mart127 E 9th St.
NewMart

Additional Participating Showroom Buildings:

TRADE SHOWS EXHIBITING AT LA MARKET

Trade shows for the LA Market Week June 2017 will include:

  • ALT– Athleisure and athletic wear
  • BRAND ASSEMBLY– Better contemporary and accessories
  • DESIGNERS & AGENTS– Contemporary, eco-fashion, and accessories
  • LA KIDS MARKET– Kids and maternity
  • SELECT– Apparel, accessories, and footwear
  • EMERGE – Apparel, accessories, and footwear of up and coming designers
  • TRANSIT– Adult and children’s footwear

REGISTRATION AND BUYER REQUIREMENTS

Market week is a trade-only event and buyers must be able to prove they have, or are working for, a licensed business.

Buyers will need to register for the LA Market Week June 2017 at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), in order to register for market weeks, you must be able to provide the following credentials:

  • ONE of the following (copies are allowed): business license, seller’s permit, lease agreement, filing of fictitious business name (documents must be pertinent to the industry)
  • ONE of the following (per person): personalized business card, payroll stub, company credit card with buyer’s name

Registration for LA Market Week June 2017 is typically on-site although some trade shows do offer pre-registration online.

DIRECTIONS

Directions to the Fashion District can be found here.  You can also download a map of the area here. LA Fashion Market Week June 2017 takes place in the area outlined in red below.

LA Fashion District Market Week Map

HOURS

Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.

ACCOMMODATIONS

Ace Hotel is the closest hotel, only two short blocks away from the epicenter of LA Market Week June 2017. Market attendees can take advantage of discounted rates by using the code “MART.”
Click here to book your reservation.

Ace Hotel

Additional hotels in the area are listed here.

Some hotels offer discounted rates through the individual buildings. Please check the respective buildings’ websites for additional accommodation offers.

PARKING

A list of local parking structures and lots can be found here.

TIPS FOR BUYERS

  1. Time management: Managing your time while at Market is crucial. We recommend buyers make appointments with popular brands early, as they tend to book up quickly. We also suggest allotting time to walk the buildings, because sometimes the biggest successes are the showrooms you stumble upon by accident.
  2. Pre-plan: Buyers who come with a clear vision for what kind of styles and brands they are looking for will have a more successful market experience. Know your shopper and research brands you might be interested in ahead of time. To know what brands will be exhibiting at LA Fashion Market, check the Designer Collections Directory. It is updated prior to each market week.We also recommend visiting the trade show and showroom buildings’ websites and pre-register when possible. The LA Fashion District has newsletters for wholesale buyers, which you can sign up for here. We also post the market week and buyer information on this blog and on social media: Facebook, Twitter, and Instagram.Lastly, as a buyer, make sure your inventory and budget levels are well planned out before Market.
  3. Network: Building strong connections while attending LA Fashion Market can lead to lasting partnerships with vendors. Bring business cards and always follow up with new partners. Take advantage of educational and networking events whenever possible.

Have additional questions about the LA Market Week June 2017? Tweet us! @lafafshiondist


Made in USA: American Kids Streetwear

american kids street wear fashionEusebio and Magdalena Arellano know the American Dream. The husband and wife duo who founded American Kids USA, a unique, urban streetwear brand for children, immigrated to the United States in the 1980s from small towns outside of Mexico City. They eventually met in Los Angeles while working in the same garment factory where they both learned to sew. The couple knew they wanted to start their own business and in 2004 they decided to apply the skills they learned in the garment factory and start to their own business.

American Kids USA was born. First as a clothing store and later as a brand. Eusebio and Magdalena opened their first store just a few blocks from their current storefront in the Fashion District. Thirteen years later, American Kids USA has grown into a global success, with retail and wholesale accounts reaching as far as Japan and Colombia.

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American Kids USA is all about contemporary urban streetwear for kids. Their clothing line includes graphic tees, sweatshirts, flannels, joggers and jackets for both girls and boys. What really sets the brand apart is the unique designs. Graphic tees, sweatshirts and jackets all have fun and unique images and sayings. Trendy flannels provide versatility with zippers and buttons, and the girls’ flannels even have cute pleated details on the back hemline. Hoodies have a zipper on the sides of their extended hemlines. Tees run from $10- $15, dresses from $15- $20 and sweatshirts and hoodies from $35- $40.

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The name, “American Kids” reflects the company’s values. The line is designed and manufactured in Los Angeles with the purpose of creating jobs and keeping jobs local, while maintaining affordable price points. The company remains a family-run business. The Arellanos’ daughter and son are actively involved in growing the company. Maritza studied fashion design and is self-taught in fashion marketing and management, mentored by her father. She has worked to expand the brand name, working on photoshoots, at trade shows, expos and fashion shows as well as with a brand ambassador on the Disney Channel. Her brother Jose is a fashion design student and does the design work for the clothing line.

American Kids Family

american kids store front

The spring collection is expected to debut soon, as well as a new mom-and-daughter line. Shop online at americankidsusa.com or visit them at their flagship store located at 442 E. Pico Blvd., located in the heart of the Fashion District’s children’s wholesale area.

American Kids is open Monday through Saturday from 9:00 a.m. to 6:00 p.m.

 

American Kids
442 E Pico Blvd.
Los Angeles, CA
americankidsusa.com

Designed in California

Made in California

The California Fashion Association (CFA) is encouraging its members and designers throughout the state to promote their products as “Designed in California”. CFA has created and trademarked a hangtag label to highlight “Designed in California” apparel.

As Ilse Metchek, president of the CFA explained to Apparel News, “The law is very clear for sewn-in labeling and separate hangtags. Sewn-in labels in garments made overseas can say “Designed in California” as long as the country of origin is on the same label in the same size. However, hangtags do not need the country of origin if trademarked. Without a trademark certification on the hangtag, the size of the font for ‘Made in China’ has to be the same size as ‘Made in California.”

For that reason, the “Designed in California” hangtag  allows designers to showcase where the product was designed, instead of focusing on the country where it was made. It highlights the designer’s contribution to the fashion industry in their state and country, which lets buyers recognize and appreciate California’s talent and creativity. The tag was perfected and crafted exclusively for designers that want to show pride in their products.

Although the hangtags would be free of charge upon demand, CFA requests that designers who would want to display the tag on their products, donate one cent per tag as it will support the California Fashion Foundation scholarship fund. The hangtags attract the interest of buyers who want products designed in California, and it also supports goal oriented prospective designers who want to show their talent to the world.

For more information visit calfashion.org.

Remy Leather Celebrates 45 Years in the Fashion District

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Remy Leather, one of the few leather manufacturers left in the country, is celebrating over 45 years in business! Family owned since their opening in March 1971, they are proud to have always called the Fashion District home.

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Quality matters. Remy Leather manufactures leather and cloth jackets, coats and vests for men and women. Their production process is thorough to ensure that only the highest quality pieces are produced. Over 90% of the raw leather purchased is ordered from and tanned in Italy. Remy Leather then designs each piece, cuts to order, sews the garment, and ships the finished product.

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Remy Leather prides themselves on paying workers hourly, and not by piece. There is no pressure in regard to the production process, which keeps the quality up and prevents any inferior products from going through. All of Remy Leather’s workers have extensive knowledge in leather, with the average tenure being 18 years.

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Remy Leather products can be found in specialty and better department stores and soon the public will be able to purchase direct from the factory. A retail location will be opening later this year offering samples and overstock.

 

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Interested in carrying Remy Leather in your boutique? Contact Remy Leather!

If you have any questions you can contact Remy Leather at 213.747.5493 or info@remyleather.com

Any questions about the Fashion District? Contact us