In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
This Valentine’s Day give happiness. Give fresh-cut flowers to your best friend. Spend time with your loved ones. Buy your significant other their favorite thing (without breaking the bank). And if you’re not sure where to start, we’ve got a couple recommendations for you.
Flowers: Save up to 70% on fresh-cut flowers at the Flower Markets
Did you know flowers are scientifically proven to make people happy? It’s true!
The L.A. Flower markets are extending their hours to the public for Valentine’s Day starting February 10, 2018. See the Valentine’s Day hours and tips for buying the freshest flowers in our previous post, here.
Experiences: Dinner Dates & Discounted Hotel Rates
2.14 Valentine’s Day Events
Things: Valentine’s Day Shopping Guide
Our friends at thesanteealley.com put together shopping guides for the most popular Valentine’s Day gifts.
Have an event or special that should be added to this list? Email firstname.lastname@example.org.
Flower markets in the L.A. Flower District are extending their hours to the public for Valentine’s Day starting February 10, 2018. There are three main flower markets: The Southern California Flower Market, The Original Los Angeles Flower Market, and the California Flower Mall. The Southern California Flower Market and The Original Los Angeles Flower Market operate together as the “L.A. Flower Market.” The L.A. flower markets Valentine’s Day hours 2018 will be as follows:
The Original Los Angeles Flower Market & Southern California Flower Market
754 & 755 Wall St.
Saturday, February 10: 6 a.m. – 2 p.m.
Sunday, February 11: MARKETS CLOSED
Monday, February 12: 8 a.m. – 2 p.m.
Tuesday, February 13: 6 a.m. – 2 p.m.
Valentine’s Day, February 14: 8 a.m. – 2 p.m.
The markets open earlier to the trade. See trade hours here.
Admission: $2 on weekdays, $1 on weekends
Known for: Bulk flowers, plants
California Flower Mall
825 S San Pedro St.
Saturday, February 10 through Monday, February 12: 4:30 a.m. – 8 p.m.
Tuesday, February 13: 4:30 a.m. open 24 hours through Valentine’s Day
Valentine’s Day, February 14: Open until 8 p.m.
Hours are for the trade and the public.
Admission is free.
Known for: Pre-made bouquets and custom arrangements
If you buy bulk flowers, please note they have not been processed. You will need to give them a little “TLC” to maximize their life span.
The LA Flower District is located in Downtown Los Angeles and spans six blocks between 7th and 8th Streets from Maple Avenue to San Pedro Street and 7th to 9th Street from Wall to San Pedro Streets. To use your GPS type in 755 Wall St or 825 S San Pedro St.
RETAIL HOLIDAY HOURS
The Santee Alley and surrounding retailers on Santee Street and Maple Avenue are expected to open on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. Retailers in other parts of the district are expected to have limited hours. See a map of the area here.
WHOLESALE HOLIDAY HOURS
Wholesale businesses are expected to close on Christmas Day and New Year’s Day. Hours may vary by business on Christmas Eve and New Year’s Eve.
LA FLOWER DISTRICT HOLIDAY HOURS
The LA Flower Markets will be closed on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. The California Flower Mall will be open with limited hours on Christmas Eve and New Year’s Eve. It will close on Christmas Day and New Year’s Day.
All businesses in the Fashion District are independently owned and operated. For exact business hours, please contact the businesses directly.
Mother’s Day is Sunday, May 14, 2017.
LA Flower District vendors will have extended hours for Mother’s Day. The LA Flower District Mother’s Day Hours 2017 will be as follows:
Southern California Flower Growers & Los Angeles Flower Market, 755 & 754 Wall St.
Tuesday, May 9: 6 a.m. to 1 p.m.
Wednesday, May 10, Mexican Mother’s Day: 8 a.m. to 2 p.m.
Thursday, May 11: 6 a.m. to 1 p.m.
Friday, May 12, 2016: 9 a.m. to 2 p.m.
Saturday, May 13: 6 a.m. to 3 p.m.
Sunday, May 14, Mother’s Day: 6 a.m. to 2 p.m.
California Flower Mall, 825 S San Pedro St.
Tuesday, May 9: 4:30 a.m. to 7 p.m.
Wednesday, May 10, Mexican Mother’s Day: 4:30 a.m. to 9 p.m.
Thursday, May 11: 4:30 a.m. to 7 p.m.
Friday, May 12, 2016: 4:30 a.m. to 9 p.m.
Saturday, May 13: 4:30 a.m. open ALL NIGHT through Sunday
Sunday, May 14, Mother’s Day: Closing at 7p.m.
The LA Flower District is home to the largest concentration of flower and floral supply vendors in the country and offers fresh-cut flowers, potted plants, pre-made bouquets and arrangements, and floral supplies at wholesale prices. Shoppers can expect to save up to 70% off retail prices by purchasing direct from flower growers and distributors.
The LA Flower District is made up of six blocks within the LA Fashion District in Downtown Los Angeles. See the map, here.