In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
This Valentine’s Day give happiness. Give fresh-cut flowers to your best friend. Spend time with your loved ones. Buy your significant other their favorite thing (without breaking the bank). And if you’re not sure where to start, we’ve got a couple recommendations for you.
Flowers: Save up to 70% on fresh-cut flowers at the Flower Markets
Did you know flowers are scientifically proven to make people happy? It’s true!
The L.A. Flower markets are extending their hours to the public for Valentine’s Day starting February 10, 2018. See the Valentine’s Day hours and tips for buying the freshest flowers in our previous post, here.
Experiences: Dinner Dates & Discounted Hotel Rates
2.14 Valentine’s Day Events
Things: Valentine’s Day Shopping Guide
Our friends at thesanteealley.com put together shopping guides for the most popular Valentine’s Day gifts.
Have an event or special that should be added to this list? Email email@example.com.
“A pop-up fine dining experience under the stars”
Envision white linens, beautiful tablescapes, and sparkling lights overhead creating a magical ambiance…
The LA Fashion District BID presents the third annual An Urban Dinner Party in partnership with HelpJess.com, Allied Universal, and City Market South – a celebration of the Fashion District neighborhood and its community. Guests will be seated at a 120-foot communal table and treated to an Italian, four-course dinner al fresco by award-winning chef Steve Samson of Rossoblu.
The event ticket includes complimentary wine and live entertainment. Proceeds from the event will benefit the LA Fashion District public arts program.
One Communal Table
The LA Fashion District has long been a center of creativity and a welcoming home for artists and galleries. Fashion is after all, often considered an art form. Most recently, Hong Kong-based Avenue des Arts opened at the corner of 8th and Los Angeles Streets and installed five new murals behind its new location. You can see the murals at 8th and Werdin Place. Late last month, Jeff Hamilton Studios hosted an international street art fair pop-up at 935 S Wall St, which the gallery plans to make a monthly event, and earlier this year Mugello Gallery opened at 818 Spring St. Currently there are at least 11 art galleries operating in the Fashion District and 11 large-scale murals, most of which are located in the northwestern quadrant.
Unsurprisingly, Eighth Street has become the connecting thoroughfare between the galleries and murals. The street itself boasts Pskaufman Gallery and seven murals, starting at Werdin Place and ending with Etam Cru’s Mr. Rooster at 8th and Wall Street. Eighth Street connects to the Santee Village courtyard, where REN Gallery and Diego Cardoso Gallery are located, and serves as a hub for residential life. Fashion District artists can be seen hanging out at No Ghost Bears (formerly Coffee Colab), their art is displayed at Cleaners LA, they walk across the street to grab tacos at Sonoratown from which anyone can enjoy an unobstructed view of Teddy Kelly‘s colorful abstract, (8th and Los Angeles St) or head over to Wild Living Foods (8th and Main St). The health food spot has an equally colorful mural inside. Nearby, there is another project by a Fashion District artist in the works.
Art is all around us. But in a place like the Fashion District, where the air buzzes with creativity and color and texture abound, it feels especially at home. The art here is vibrant, colorful, reflective of its urban location, and often culturally significant. It’s representative of the district. We highly recommend it.
Check out Fashion District galleries during the next Downtown Art Walk, on the second Thursday every month, 6-10 p.m. Take a self-guided tour of Fashion District murals using the map above.
The LA Conservancy’s signature series, Last Remaining Seats will kick off in the LA Fashion District with a screening of L.A. Confidential at The Orpheum Theatre on Saturday, June. 3. Last Remaining Seats presents films as they were meant to be seen: on the big screen, in a beautiful theatre, surrounded by fellow fans, and accompanied by vintage cartoons, special guests, and more.
Tickets cost $22 for the general public and $18 for Conservancy members. Proceeds support the Conservancy’s efforts to preserve historic places throughout L.A. County.
In addition to the screenings, the Conservancy will offer special events, including exclusive theatre and backstage tours, bar trivia after Saturday screenings, theatre Q & As, and a lecture by renowned film historian, Leonard Maltin.
Information and tickets are available at laconservancy.org/last-remaining-seats-special-events.
Three cops investigate a homicide in 1950s L.A. in this neo-noir crime drama about police corruption and organized crime.
This screening is dedicated to the film’s director, producer, co-writer, and longtime member of the Conservancy’s Advisory Council, Curtis Hanson, who passed away last year.
Clara Bow, Hollywood’s original It Girl, stars in this silent classic that won the very first Academy Award for Best Picture in 1929.
This beloved 1980s classic directed by Steven Spielberg follows a young boy’s attempt to help his stranded extra-terrestrial friend go hooOOoome.
A giant man-eating shark terrorizes swimmers and beachgoers in the film that made Steven Spielberg a household name.
The LA Fashion District BID is a proud community partner of Last Remaining Seats.