PERVERSE Sunglasses

Perverse Long Shot

Imagine this; you’re walking down Los Angles Street window shopping near 11th when a bright red fire escape catches your eye. The façade of the building is impeccable, and there are flowers, in variations of pink, cascading down the front display windows. The flooring is a welcoming bright white marble, with sleek mirrored cabinetry, and row upon row of colorful sunglasses, that look fresh off the runway, adorn the walls. Now stop imagining, because you have arrived at PERVERSE.

perverse hello

PERVERSE, having opened in 2016, is one of the newest businesses to call the LA Fashion District home. However, while they may be the new kids on the block, their history in our District is anything but that. Founder, Toni Ko, started her first company in the California Mart in 1999 at the tender age of 25.  A company that most people in the Fashion Industry, MUA world, and anyone who’s bought cosmetics from a drugstore might be familiar with, NYX Cosmetics. While Toni has now transitioned away from the makeup world to make her mark in the sunglasses game, she has not shifted when it comes to her sentiments regarding her love of Downtown LA and the Fashion District. Establishing the PERVERSE location one block away from the Mart citing the “young, hip, cool, and urban energy” as matching the PERVERSE brand – Toni Ko has come back home.

perverse fun

Aside from the interior design, what truly makes PERVERSE unique is their ability to marry high-end quality merchandise with consumer friendly costs. Each PERVERSE sunnie in designed in-house by a design team who spends their time researching upcoming trends to curate and develop the perfect sunglasses collection.  The team uses “high-quality plastics, acetates, and high-quality hinges” to then produce their sunglasses, including BPA-free Copolyester which is environmentally friendly. Focusing on every detail to maximize the uniqueness of every style – with each sunglass being crafted with such care – you’d expect prices to break the bank. Wrong! It’s PERVERSE’s mission to bring style to every person at an affordable price with prices starting as low as $40. In addition, PERVERSE has a 1:1:1 charity initiative that applies to every purchase.

try on

Collections are updated seasonally, so 4 times a year, with the occasional early launch of a style too hot to keep under wraps. Another unique aspect to PERVERSE is their Capsule Collection Collaborations, where they partner with a Celebrity or Influencer to produce a limited collection of sunglass styles. Their most recent collaboration debuted this month as they partnered with KimChi of RuPaul’s Drag Race fame. With their endless selection of styles, we asked a PERVERSE representative what seems to be the most popular right now;  Jerome and Dawn Patrol are among the top sellers, providing a “minimal yet so stand-out chic look.” Noting that while these may be best sellers “everyone has their own style identity,” and with endless options, there is a style for everyone so stop by PERVERSE and find your style identity.

kim chi

PERVERSE
1108 Los Angeles St.
Los Angeles, CA 90015
www.perversesunglasses.com

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LA Market Week June 2017 Buyer’s Guide: Fall/Holiday 2017

 Mart

ABOUT LA MARKET WEEK JUNE 2017

LA Market Week June 2017, also known as the Fall II/Holiday 2017 L.A. Fashion Market, will take place June 5th through the 8th in the LA Fashion District’s designer showrooms. During market week designers and brands, debut collections for the upcoming fall and holiday seasons and buyers are invited to view the new merchandise and place orders. LA Fashion Market is the West Coast’s premier destination for contemporary fashions, including apparel, accessories, and footwear. Various trade shows are hosted in the LA Fashion District during market week. Trade shows typically highlight established and up-and-coming designers that do not have permanent showrooms in the area. With thousands of brands participating in LA market week, this is the place for buyers to discover new brands and create new shopping experiences.

PARTICIPATING BRANDS

Designer brands exhibiting during the Fall II/Holiday 2017 LA Market Week include contemporary, better and advanced contemporary, eco-fashion, accessories, lifestyle, children’s and maternity. The Fashion District maintains an online directory of all brands participating in market weeks. The Designer Collections listing is updated prior to each market week.

LOCATIONS

California Market Center (CMC)110 E. 9th St.
CMC

  • Showroom Directory
  • Select showrooms will be open as early as Sunday, June 4th for LA Market Week June 2017 appointments.
  • LA Fashion Market Seminars: Business tips and fashion trend information from recognized industry insiders
  • Pre-Register here and you’ll automatically be entered to win a dinner for two.

Cooper Design Space860 S Los Angeles St.
Cooper

Gerry Building910 S Los Angeles St.
Gerry

The New Mart127 E 9th St.
NewMart

Additional Participating Showroom Buildings:

TRADE SHOWS EXHIBITING AT LA MARKET

Trade shows for the LA Market Week June 2017 will include:

  • ALT– Athleisure and athletic wear
  • BRAND ASSEMBLY– Better contemporary and accessories
  • DESIGNERS & AGENTS– Contemporary, eco-fashion, and accessories
  • LA KIDS MARKET– Kids and maternity
  • SELECT– Apparel, accessories, and footwear
  • EMERGE – Apparel, accessories, and footwear of up and coming designers
  • TRANSIT– Adult and children’s footwear

REGISTRATION AND BUYER REQUIREMENTS

Market week is a trade-only event and buyers must be able to prove they have, or are working for, a licensed business.

Buyers will need to register for the LA Market Week June 2017 at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), in order to register for market weeks, you must be able to provide the following credentials:

  • ONE of the following (copies are allowed): business license, seller’s permit, lease agreement, filing of fictitious business name (documents must be pertinent to the industry)
  • ONE of the following (per person): personalized business card, payroll stub, company credit card with buyer’s name

Registration for LA Market Week June 2017 is typically on-site although some trade shows do offer pre-registration online.

DIRECTIONS

Directions to the Fashion District can be found here.  You can also download a map of the area here. LA Fashion Market Week June 2017 takes place in the area outlined in red below.

LA Fashion District Market Week Map

HOURS

Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.

ACCOMMODATIONS

Ace Hotel is the closest hotel, only two short blocks away from the epicenter of LA Market Week June 2017. Market attendees can take advantage of discounted rates by using the code “MART.”
Click here to book your reservation.

Ace Hotel

Additional hotels in the area are listed here.

Some hotels offer discounted rates through the individual buildings. Please check the respective buildings’ websites for additional accommodation offers.

PARKING

A list of local parking structures and lots can be found here.

TIPS FOR BUYERS

  1. Time management: Managing your time while at Market is crucial. We recommend buyers make appointments with popular brands early, as they tend to book up quickly. We also suggest allotting time to walk the buildings, because sometimes the biggest successes are the showrooms you stumble upon by accident.
  2. Pre-plan: Buyers who come with a clear vision for what kind of styles and brands they are looking for will have a more successful market experience. Know your shopper and research brands you might be interested in ahead of time. To know what brands will be exhibiting at LA Fashion Market, check the Designer Collections Directory. It is updated prior to each market week.We also recommend visiting the trade show and showroom buildings’ websites and pre-register when possible. The LA Fashion District has newsletters for wholesale buyers, which you can sign up for here. We also post the market week and buyer information on this blog and on social media: Facebook, Twitter, and Instagram.Lastly, as a buyer, make sure your inventory and budget levels are well planned out before Market.
  3. Network: Building strong connections while attending LA Fashion Market can lead to lasting partnerships with vendors. Bring business cards and always follow up with new partners. Take advantage of educational and networking events whenever possible.

Have additional questions about the LA Market Week June 2017? Tweet us! @lafafshiondist


LA Flower District Mother’s Day Hours 2017

la flower district mother's day hours 2017

Image via Instagram

Mother’s Day is Sunday, May 14, 2017.

LA Flower District vendors will have extended hours for Mother’s Day. The LA Flower District Mother’s Day Hours 2017 will be as follows:

Southern California Flower Growers & Los Angeles Flower Market, 755 & 754 Wall St.
Tuesday, May 9: 6 a.m. to 1 p.m.
Wednesday, May 10, Mexican Mother’s Day: 8 a.m. to 2 p.m.
Thursday, May 11: 6 a.m. to 1 p.m.
Friday, May 12, 2016: 9 a.m. to 2 p.m.
Saturday, May 13: 6 a.m. to 3 p.m.
Sunday, May 14, Mother’s Day: 6 a.m. to 2 p.m.

California Flower Mall, 825 S San Pedro St.
Tuesday, May 9: 4:30 a.m. to 7 p.m.
Wednesday, May 10, Mexican Mother’s Day: 4:30 a.m. to 9 p.m.
Thursday, May 11: 4:30 a.m. to 7 p.m.
Friday, May 12, 2016: 4:30 a.m. to 9 p.m.
Saturday, May 13: 4:30 a.m. open ALL NIGHT through Sunday
Sunday, May 14, Mother’s Day: Closing at 7p.m.

The LA Flower District is home to the largest concentration of flower and floral supply vendors in the country and offers fresh-cut flowers, potted plants, pre-made bouquets and arrangements, and floral supplies at wholesale prices. Shoppers can expect to save up to 70% off retail prices by purchasing direct from flower growers and distributors.

The LA Flower District is made up of six blocks within the LA Fashion District in Downtown Los Angeles. See the map, here.

SHOPPING TIPS

Celebrating 20 Years!

The LA Fashion District Business Improvement District (BID) is celebrating 20 years of service. We put together this video to highlight the neighborhood’s transformation and the people who’ve helped make this place a cleaner, safer place to live, work, shop, and do business. Thank you for 20 years!

2017 LA Fashion District Prom Shopping Guide

The LA Fashion District Prom Shopping Guide is here! We have dozens of prom dress stores in the area and hundreds of dresses to choose from.

LA Fashion District Prom Shopping Guide

2017 LA Fashion District Prom Dress Shopping Guide

The annual LA Fashion District prom dress shopping guide is finally here! In this guide we share everything you need to know about buying prom dresses in the LA Fashion District. (See or previous prom shopping guides201320142015, 2016).

Where to Shop for Prom Dresses:

There are dozens of prom dress stores in the LA Fashion District, most of which are concentrated on Santee Street and Maple Avenue from 9th to 14th Streets. (Download a map of the area here).

Hours

LA Fashion District prom dress stores are independently owned and operated, but most open between 9 and 10 a.m. and close between 5 and 6 p.m. Prom dress stores are open 7 days a week.

Shopping Tips

  • Search the directory: Looking for a specific style or store? Contact prom dress stores directly using the Fashion District directory.
  • Parking: We recommend parking in a private parking lot. Most parking lots are cash only and rates can vary from $5-15. Please note, all lots are independently owned and operated, and their hours of operation might vary.
  • Return Policies: In general, LA Fashion District prom dress stores in the area tend to have a “final sale” or very short return policy. We highly recommend trying on the dress before making a purchase and taking a second to check seams and embellishment details.
  • Alterations: Most stores will either offer alterations on site or can recommend someone nearby.
  • Pricing: Dress prices vary widely depending on the style of dress. Most dresses are in the $100-300 price range. Heavily beaded dresses will be the most expensive, while simpler designs will be on the lower end.

The best part about shopping for prom dresses at the LA Fashion District is that most of the stores update their collections regularly, meaning there’s always new dresses to shop! The selection of LA Fashion District prom dresses is unparalleled.

Spring 2017 Prom Trends:

Without a doubt, 2017 is all about…

  • Details and embellishments
  • Sheer fabrics with appliques
  • Long dresses and skirts
  • 2-piece crop top and skirt styles

We stopped by a couple prom dress stores to see what they currently have in style. Scroll down for photos…

LA Fashion District Prom Dress Store

LA Fashion District Prom Dress

LA Fashion District Prom Dresses

LA Fashion District Prom Gowns

LA Fashion District Prom Dresses

At LA Queen’s Boutique it was all about detailed embellishments with neutral and bright colors, gold and platinum long dresses and princess silhouettes in pastel colors.

LA Queen’s Boutique
912 S. Santee St.
Los Angeles, CA 90015
(213) 612-0006
Hours: 9:30am – 5:30pm

LA Fashion District Prom dress store

At Maral Fashion we found two-piece styles in neutral and bright colors, short prom dresses, embellished trains and mermaid silhouettes.

Tip: Some stores offer discounts for group purchases. Bring your friends and ask the store if they’ll give a discount if you all buy from the same shop. It never hurts to ask.

Entrance of LA Fashion District Prom Dress Store

LA Fashion District Prom Dress Details

LA Fashion District prom dress crop top

LA Fashion District prom dresses with beading and appliques

LA Fashion District prom gowns with embellishments and beading

Maral Fashion
401 E. 12th & Maple Ave. #18
Los Angeles, CA 90015

Second entrance for LA Fashion District prom dress store

LA Fashion District prom dress store display

LA Fashion District prom dress display

LA Fashion District prom