PERVERSE Sunglasses

Perverse Long Shot

Imagine this; you’re walking down Los Angles Street window shopping near 11th when a bright red fire escape catches your eye. The façade of the building is impeccable, and there are flowers, in variations of pink, cascading down the front display windows. The flooring is a welcoming bright white marble, with sleek mirrored cabinetry, and row upon row of colorful sunglasses, that look fresh off the runway, adorn the walls. Now stop imagining, because you have arrived at PERVERSE.

perverse hello

PERVERSE, having opened in 2016, is one of the newest businesses to call the LA Fashion District home. However, while they may be the new kids on the block, their history in our District is anything but that. Founder, Toni Ko, started her first company in the California Mart in 1999 at the tender age of 25.  A company that most people in the Fashion Industry, MUA world, and anyone who’s bought cosmetics from a drugstore might be familiar with, NYX Cosmetics. While Toni has now transitioned away from the makeup world to make her mark in the sunglasses game, she has not shifted when it comes to her sentiments regarding her love of Downtown LA and the Fashion District. Establishing the PERVERSE location one block away from the Mart citing the “young, hip, cool, and urban energy” as matching the PERVERSE brand – Toni Ko has come back home.

perverse fun

Aside from the interior design, what truly makes PERVERSE unique is their ability to marry high-end quality merchandise with consumer friendly costs. Each PERVERSE sunnie in designed in-house by a design team who spends their time researching upcoming trends to curate and develop the perfect sunglasses collection.  The team uses “high-quality plastics, acetates, and high-quality hinges” to then produce their sunglasses, including BPA-free Copolyester which is environmentally friendly. Focusing on every detail to maximize the uniqueness of every style – with each sunglass being crafted with such care – you’d expect prices to break the bank. Wrong! It’s PERVERSE’s mission to bring style to every person at an affordable price with prices starting as low as $40. In addition, PERVERSE has a 1:1:1 charity initiative that applies to every purchase.

try on

Collections are updated seasonally, so 4 times a year, with the occasional early launch of a style too hot to keep under wraps. Another unique aspect to PERVERSE is their Capsule Collection Collaborations, where they partner with a Celebrity or Influencer to produce a limited collection of sunglass styles. Their most recent collaboration debuted this month as they partnered with KimChi of RuPaul’s Drag Race fame. With their endless selection of styles, we asked a PERVERSE representative what seems to be the most popular right now;  Jerome and Dawn Patrol are among the top sellers, providing a “minimal yet so stand-out chic look.” Noting that while these may be best sellers “everyone has their own style identity,” and with endless options, there is a style for everyone so stop by PERVERSE and find your style identity.

kim chi

PERVERSE
1108 Los Angeles St.
Los Angeles, CA 90015
www.perversesunglasses.com

perverse uo close

LA Market Week June 2017 Buyer’s Guide: Fall/Holiday 2017

 Mart

ABOUT LA MARKET WEEK JUNE 2017

LA Market Week June 2017, also known as the Fall II/Holiday 2017 L.A. Fashion Market, will take place June 5th through the 8th in the LA Fashion District’s designer showrooms. During market week designers and brands, debut collections for the upcoming fall and holiday seasons and buyers are invited to view the new merchandise and place orders. LA Fashion Market is the West Coast’s premier destination for contemporary fashions, including apparel, accessories, and footwear. Various trade shows are hosted in the LA Fashion District during market week. Trade shows typically highlight established and up-and-coming designers that do not have permanent showrooms in the area. With thousands of brands participating in LA market week, this is the place for buyers to discover new brands and create new shopping experiences.

PARTICIPATING BRANDS

Designer brands exhibiting during the Fall II/Holiday 2017 LA Market Week include contemporary, better and advanced contemporary, eco-fashion, accessories, lifestyle, children’s and maternity. The Fashion District maintains an online directory of all brands participating in market weeks. The Designer Collections listing is updated prior to each market week.

LOCATIONS

California Market Center (CMC)110 E. 9th St.
CMC

  • Showroom Directory
  • Select showrooms will be open as early as Sunday, June 4th for LA Market Week June 2017 appointments.
  • LA Fashion Market Seminars: Business tips and fashion trend information from recognized industry insiders
  • Pre-Register here and you’ll automatically be entered to win a dinner for two.

Cooper Design Space860 S Los Angeles St.
Cooper

Gerry Building910 S Los Angeles St.
Gerry

The New Mart127 E 9th St.
NewMart

Additional Participating Showroom Buildings:

TRADE SHOWS EXHIBITING AT LA MARKET

Trade shows for the LA Market Week June 2017 will include:

  • ALT– Athleisure and athletic wear
  • BRAND ASSEMBLY– Better contemporary and accessories
  • DESIGNERS & AGENTS– Contemporary, eco-fashion, and accessories
  • LA KIDS MARKET– Kids and maternity
  • SELECT– Apparel, accessories, and footwear
  • EMERGE – Apparel, accessories, and footwear of up and coming designers
  • TRANSIT– Adult and children’s footwear

REGISTRATION AND BUYER REQUIREMENTS

Market week is a trade-only event and buyers must be able to prove they have, or are working for, a licensed business.

Buyers will need to register for the LA Market Week June 2017 at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), in order to register for market weeks, you must be able to provide the following credentials:

  • ONE of the following (copies are allowed): business license, seller’s permit, lease agreement, filing of fictitious business name (documents must be pertinent to the industry)
  • ONE of the following (per person): personalized business card, payroll stub, company credit card with buyer’s name

Registration for LA Market Week June 2017 is typically on-site although some trade shows do offer pre-registration online.

DIRECTIONS

Directions to the Fashion District can be found here.  You can also download a map of the area here. LA Fashion Market Week June 2017 takes place in the area outlined in red below.

LA Fashion District Market Week Map

HOURS

Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.

ACCOMMODATIONS

Ace Hotel is the closest hotel, only two short blocks away from the epicenter of LA Market Week June 2017. Market attendees can take advantage of discounted rates by using the code “MART.”
Click here to book your reservation.

Ace Hotel

Additional hotels in the area are listed here.

Some hotels offer discounted rates through the individual buildings. Please check the respective buildings’ websites for additional accommodation offers.

PARKING

A list of local parking structures and lots can be found here.

TIPS FOR BUYERS

  1. Time management: Managing your time while at Market is crucial. We recommend buyers make appointments with popular brands early, as they tend to book up quickly. We also suggest allotting time to walk the buildings, because sometimes the biggest successes are the showrooms you stumble upon by accident.
  2. Pre-plan: Buyers who come with a clear vision for what kind of styles and brands they are looking for will have a more successful market experience. Know your shopper and research brands you might be interested in ahead of time. To know what brands will be exhibiting at LA Fashion Market, check the Designer Collections Directory. It is updated prior to each market week.We also recommend visiting the trade show and showroom buildings’ websites and pre-register when possible. The LA Fashion District has newsletters for wholesale buyers, which you can sign up for here. We also post the market week and buyer information on this blog and on social media: Facebook, Twitter, and Instagram.Lastly, as a buyer, make sure your inventory and budget levels are well planned out before Market.
  3. Network: Building strong connections while attending LA Fashion Market can lead to lasting partnerships with vendors. Bring business cards and always follow up with new partners. Take advantage of educational and networking events whenever possible.

Have additional questions about the LA Market Week June 2017? Tweet us! @lafafshiondist


Sit, Relax and Restock – Affordable Boho Chic Wholesaler Lovestitch Opens at City Market

lovestitch

Sit down. Relax. Enjoy a coffee. Browse the expertly merchandised clothing racks and accessories displays. Lovestitch is upgrading the buyer experience in the LA Fashion District with added amenities at their gorgeous new space in City Market.

It’s about turning the brand into an experience.
Buyers can visualize and feel what Lovestitch is all about – a breezy, feminine, California cool that looks good, but doesn’t take itself too seriously.

The collection merges the contemporary with traditional California style for an understated bohemian look. Passion, inspiration, beauty, femininity, culture, and love are infused into the design of every garment. Inspired by vintage styles, the beach and eternal sunshine, Lovestitch is for women who want effortless chic fashion.

lovestitch wholesale lovestitch wholesale fashion district lovestitch fashion district

The line is designed in Los Angeles with the customer in mind. The company maintains a high standard of business ethics and customer relationships to ensure that both the buyer and wearer are satisfied at every point of contact.

In an off-price world where fashion can sometimes feel disposable, Lovestitch has implemented a thorough process to ensure quality from the fabrics used to the final garment’s fit. It offers a superior product, while remaining conscious of price points. In fact, Lovestitch is sold across the country from chain department stores to independent boutiques like lulus.com, Everything But Water, and EVEREVE.

lovestitch handbags lovestitch at city market

For buyers, the superior experience extends beyond the space. Lovestitch accommodates drop shipping and offers both branded and non-branded (private label) merchandise. Wholesale prices range from $19-27 for tops and dresses and $12-78 for bags and totes. There is a 6-piece minimum for apparel, but accessories can be mixed-and-matched.

Lovestitch joins Cognoscenti Coffee as the second tenant to open at City Market, the mega project at the former Los Angeles produce market. Two restaurants and a bar are slated to open later this year. The project boasts a shared patio area and bocci ball court. The Lovestitch wholesale showroom was previously located across the street, at the San Pedro Wholesale Mart.

lovestitch city market los angeles

Lovestitch
lovestitchla.com
Monday -Friday, 8:30a – 6p
Street Parking & San Pedro Mart Parking Validation       

Made in USA: American Kids Streetwear

american kids street wear fashionEusebio and Magdalena Arellano know the American Dream. The husband and wife duo who founded American Kids USA, a unique, urban streetwear brand for children, immigrated to the United States in the 1980s from small towns outside of Mexico City. They eventually met in Los Angeles while working in the same garment factory where they both learned to sew. The couple knew they wanted to start their own business and in 2004 they decided to apply the skills they learned in the garment factory and start to their own business.

American Kids USA was born. First as a clothing store and later as a brand. Eusebio and Magdalena opened their first store just a few blocks from their current storefront in the Fashion District. Thirteen years later, American Kids USA has grown into a global success, with retail and wholesale accounts reaching as far as Japan and Colombia.

kids streetwear fashion los angeles kids fashion

American Kids USA is all about contemporary urban streetwear for kids. Their clothing line includes graphic tees, sweatshirts, flannels, joggers and jackets for both girls and boys. What really sets the brand apart is the unique designs. Graphic tees, sweatshirts and jackets all have fun and unique images and sayings. Trendy flannels provide versatility with zippers and buttons, and the girls’ flannels even have cute pleated details on the back hemline. Hoodies have a zipper on the sides of their extended hemlines. Tees run from $10- $15, dresses from $15- $20 and sweatshirts and hoodies from $35- $40.

kids fashion los angeles boys streetwear fashion american kids streetwear fashion american kids fashion american kids boys streetwear

The name, “American Kids” reflects the company’s values. The line is designed and manufactured in Los Angeles with the purpose of creating jobs and keeping jobs local, while maintaining affordable price points. The company remains a family-run business. The Arellanos’ daughter and son are actively involved in growing the company. Maritza studied fashion design and is self-taught in fashion marketing and management, mentored by her father. She has worked to expand the brand name, working on photoshoots, at trade shows, expos and fashion shows as well as with a brand ambassador on the Disney Channel. Her brother Jose is a fashion design student and does the design work for the clothing line.

American Kids Family

american kids store front

The spring collection is expected to debut soon, as well as a new mom-and-daughter line. Shop online at americankidsusa.com or visit them at their flagship store located at 442 E. Pico Blvd., located in the heart of the Fashion District’s children’s wholesale area.

American Kids is open Monday through Saturday from 9:00 a.m. to 6:00 p.m.

 

American Kids
442 E Pico Blvd.
Los Angeles, CA
americankidsusa.com

Source British Debuts at LA Market

Source British LA Market

Source British is a new tradeshow taking place alongside shows like Capsule, ALT, Transit, Curve, Coeur, and AXIS during L.A. Fashion Market in the Penthouse at the California Market Center (CMC), 13-14 March 2017. For the first time ever, British made and designed brands have their own edited space, across categories including apparel, footwear, crafts, accessories, home and gifts.

The tradeshow is divided into focused areas that are set to create a quintessential British experience.

  • The home, gift and craft area: Some brands exhibiting include Animo Glass, Carola Van Dyke, Chunki Chilli, D R Harris and Co, Melt England, Nutscene, Teddy Maximus, Schokolat, Paperboy London, Tomcat Cards, Twiguk, Emma’s Soap, Nathalie Bond Organics, Equi-Scuto, Lizzie Kershaw, Junction Eighteen, Jamali Annay, Molly Mac Living, and Love Jars.
  • The fashion, footwear and accessories area: Some brands exhibiting include Karen Gold, A Post Card from Brighton, Novelette Novalis, Fonz Leathers, Wolfram Lohr, Glen Appin of Scotland, Nadia Minkoff, The Leather Satchel Company, Amanda Coleman Jewellery, Carlton London, David Hampton, Peak & Brim Designer Hats, Stargem, Lucy Sylvester Jewellery, Hedon, Attune, and Roy Lowe & Sons.
  • The Trend Council pavilion, with curated designers that include brands like Sherene Melinda, Orla Kiely, Something Wicked, Satanic Mill, and Exofitness London.
  • The Sipsmith Gin Palace, where you can sample the finest British gin away from the hustle and bustle of the market.
  • A British Tea Room, where attendees can taste a traditional British spread.
  • Trend Council demonstration area where registered attendees can attend focused trend forecasting sessions on both days. The forecasting sessions are designed for buyers and exhibitors to identify trends that will shape retail in the upcoming season, outlining must-have colors, patterns, and key items.
Source British

Image courtesy of Source British

Source British was founded in 2016 by Olivett Asare and is backed by Upper Street Events Ltd., a leading U.K.-based events company since 1987. Upper Street Events creates and organizes 17 major innovative, premium, and stylish annual events, with two launches in progress and an exciting acquisition list in consideration, attracting over 400,000 visitors annually. ”

To register to attend Source British or the Trend Council’s Trend Forecasting presentations, please visit www.sourcebritish.com.