In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
RETAIL HOLIDAY HOURS
The Santee Alley and surrounding retailers on Santee Street and Maple Avenue are expected to open on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. Retailers in other parts of the district are expected to have limited hours. See a map of the area here.
WHOLESALE HOLIDAY HOURS
Wholesale businesses are expected to close on Christmas Day and New Year’s Day. Hours may vary by business on Christmas Eve and New Year’s Eve.
LA FLOWER DISTRICT HOLIDAY HOURS
The LA Flower Markets will be closed on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. The California Flower Mall will be open with limited hours on Christmas Eve and New Year’s Eve. It will close on Christmas Day and New Year’s Day.
All businesses in the Fashion District are independently owned and operated. For exact business hours, please contact the businesses directly.
2018 LA Market Week Dates
LA Market Week, also known as LA Fashion Market, is a trade event in which contemporary brands and showrooms debut their collections for the upcoming season. Along with the LA Fashion District’s permanent showrooms, various trade shows participate in market week throughout the year. For a full list of participating brands, see our Lines Directory, which is updated prior to each market week.
The event is hosted five times a year. The 2018 LA Market Week dates will be as follows:
Market week is a trade-only event. You must own or work for a licensed retail business to purchase wholesale. Buyer requirements are listed here. Additional trade shows including LA Textile and LA Majors are listed here.
There are six main showroom buildings participating in LA Market Week – California Market Center, Cooper Design Space, The Gerry Building, The New Mart, The Lady Liberty Building, and Academy Awards Clothes Showroom Building. The buildings are located at 9th and Los Angeles Streets. Learn more about the buildings here.
*Please note market dates have been updated since this post originally went live.
ABOUT L.A. MARKET WEEK OCTOBER 2017
The Spring 2018 L.A. Fashion Market will be held October 9th through October 12th. Designers and brands will debut their collections for the upcoming Spring season at the showroom buildings on 9th and Los Angeles Streets. Additionally, multiple trade shows showcasing temporary collections (designers that do not have permanent showrooms in the Fashion District) will also be showcasing collections.
Designer brands exhibiting during the Spring 2018 L.A. Market Week include women’s contemporary, juniors, menswear, kidswear, accessories, shoes, and home and gift. You can view a full list of participating brands and designers using the Lines Directory, which is updated prior to each market week.
California Market Center (CMC), 110 E. 9th St.
Cooper Design Space, 860 S. Los Angeles St.
Gerry Building, 910 S. Los Angeles St.
The New Mart, 127 E. 9th St
Additional Participating Showroom Buildings:
REGISTRATION AND BUYER REQUIREMENTS
Market week is a trade-only event and buyers must be able to prove they have or are working for a licensed business.
Buyers will need to register at each building. At the Cooper Design Space, Gerry Building and The New Mart, buyers and retailers are asked to bring a business card. At the California Market Center (CMC), you must be able to provide the following credentials:
Registration is typically on-site although some trade shows and the CMC do offer pre-registration online.
Showrooms and trade shows typically open at 9 a.m. and will close at 5 p.m.
TIPS FOR BUYERS
New to apparel trade shows? Check out our tips for first-time market week attendees.
Fashion industry veterans, Chris and Mary Jane Chon created Mono B with quality in mind. The goal was to create athleisure (athletic clothing for everyday-wear) that would move with body but retain its shape and affordability.
“Affordable prices with outstanding customer service [and] without compromising quality” is what the Chon’s have always striven to deliver through Mindcode, the family’s contemporary line. Mono B, like its sister brand, delivers function without compromising style.
Mary Jane, who designs both lines, tested fabrics and fits until she found the right combination of durability and comfort. In a world of disposable fashion, Mono B offers quality athleisure made from carefully selected, non-shrinking fabrics.
The entire collections is available for wholesale in ladies and plus sizes. New arrivals are available twice a month, debuting 15-20 new styles. (Fall styles are currently in stock!) Place your orders in person at 747 East 10th Street or online at monobclothing.com.