LA Flower District Vendors Open 24/7 for Valentine’s Day

Inside the Los Angeles Flower Market

The LA Flower District (located in the LA Fashion District) is extending its hours to the public this week to accommodate Valentine’s Day shoppers with select vendors open 24 hours February 13-14. The LA Flower District is the largest wholesale flower market in the U.S. and the only place in Los Angeles selling discounted roses on Valentine’s Day. Shoppers can expect to find fresh-cut flowers, pre-arranged bouquets, and DIY supplies at up to 70% off retail prices.

Southern California Flower Growers & Los Angeles Flower Market
$2 Admission Fee on Weekdays
Wednesday, February 12 and Friday, February 14: 8 a.m. – 2 p.m.
Thursday, February 12: 6 a.m. – 1 p.m.

California Flower Mall
Free to the Public
Wednesday, February 12: 4:30 a.m. – 8 p.m.
Thursday, February 13: 4:30 a.m. – open 24 hours through Friday, Valentine’s Day 

We highly suggest arriving early as this is the second busiest day of the year for the Flower District. The busiest times tend to before 9 a.m. and after 5 p.m. We also suggest you bring cash as many, if not all, the vendors are cash-only.

Insider Tip: The best bargaining happens late on Valentine’s Day when flower vendors will be trying to sell any leftover flowers or overstock before the day’s end.