Imagine this; you’re walking down Los Angles Street window shopping near 11th when a bright red fire escape catches your eye. The façade of the building is impeccable, and there are flowers, in variations of pink, cascading down the front display windows. The flooring is a welcoming bright white marble, with sleek mirrored cabinetry, and row upon row of colorful sunglasses, that look fresh off the runway, adorn the walls. Now stop imagining, because you have arrived at PERVERSE.
PERVERSE, having opened in 2016, is one of the newest businesses to call the LA Fashion District home. However, while they may be the new kids on the block, their history in our District is anything but that. Founder, Toni Ko, started her first company in the California Mart in 1999 at the tender age of 25. A company that most people in the Fashion Industry, MUA world, and anyone who’s bought cosmetics from a drugstore might be familiar with, NYX Cosmetics. While Toni has now transitioned away from the makeup world to make her mark in the sunglasses game, she has not shifted when it comes to her sentiments regarding her love of Downtown LA and the Fashion District. Establishing the PERVERSE location one block away from the Mart citing the “young, hip, cool, and urban energy” as matching the PERVERSE brand – Toni Ko has come back home.
Aside from the interior design, what truly makes PERVERSE unique is their ability to marry high-end quality merchandise with consumer friendly costs. Each PERVERSE sunnie in designed in-house by a design team who spends their time researching upcoming trends to curate and develop the perfect sunglasses collection. The team uses “high-quality plastics, acetates, and high-quality hinges” to then produce their sunglasses, including BPA-free Copolyester which is environmentally friendly. Focusing on every detail to maximize the uniqueness of every style – with each sunglass being crafted with such care – you’d expect prices to break the bank. Wrong! It’s PERVERSE’s mission to bring style to every person at an affordable price with prices starting as low as $40. In addition, PERVERSE has a 1:1:1 charity initiative that applies to every purchase.
Collections are updated seasonally, so 4 times a year, with the occasional early launch of a style too hot to keep under wraps. Another unique aspect to PERVERSE is their Capsule Collection Collaborations, where they partner with a Celebrity or Influencer to produce a limited collection of sunglass styles. Their most recent collaboration debuted this month as they partnered with KimChi of RuPaul’s Drag Race fame. With their endless selection of styles, we asked a PERVERSE representative what seems to be the most popular right now; Jerome and Dawn Patrol are among the top sellers, providing a “minimal yet so stand-out chic look.” Noting that while these may be best sellers “everyone has their own style identity,” and with endless options, there is a style for everyone so stop by PERVERSE and find your style identity.