In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.
Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.
Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.
The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.
Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.
Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.
We hope you like our new look!
RETAIL HOLIDAY HOURS
The Santee Alley and surrounding retailers on Santee Street and Maple Avenue are expected to open on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. Retailers in other parts of the district are expected to have limited hours. See a map of the area here.
WHOLESALE HOLIDAY HOURS
Wholesale businesses are expected to close on Christmas Day and New Year’s Day. Hours may vary by business on Christmas Eve and New Year’s Eve.
LA FLOWER DISTRICT HOLIDAY HOURS
The LA Flower Markets will be closed on Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. The California Flower Mall will be open with limited hours on Christmas Eve and New Year’s Eve. It will close on Christmas Day and New Year’s Day.
All businesses in the Fashion District are independently owned and operated. For exact business hours, please contact the businesses directly.
UPDATE: Get 10% off your order at cbflowercrafts.com with code “LAFashionDistrict”
Calling all crafters and craft enthusiasts! The LA Fashion District has partnered with CB Flowers & Crafts for a giveaway on Instagram. One lucky winner will receive a $100 gift card to spend on party and craft supplies at CB Flowers & Crafts (located at 935 Maple Ave. in the fashion district).
The contest will close Sunday, March 12, 2017 at 5 p.m. PST. One winner will be selected at random. Prize must be claimed in person at store location. Please click here for the official contest rules.
CB Flowers & Crafts is a crafts and party supply store located in the heart of the fashion district’s textile and notions area. (Previously featured here.) Here you’ll find everything from bulk ribbon and glitter to bulk crafting flowers, party favors and everything in between!
The Los Angeles International Textile Show (LA TEXTILE) returns to the LA Fashion District, February 29-March 2, 2016. The bi-annual trade show is the West Coast’s premier destination for international textile, design, and production resources featuring fabric collections, a trend forum, and complimentary services for attendees.
Why Attend LA Textile?
Take advantage of complimentary seminars like “Trends for Spring 2017” presented by Directives West which will look at “big picture Spring 17 trend messages, highlights in color, print and key items, and how they relate to collections” and “Launching Your Clothing Line” presented by TEG International, a seminar on the process of launching a clothing line. See the full seminar schedule here.
All trade show attendees are invited to end their day with cocktail and small bites at the LA TEXTILE Mixer hosted by Fashion Business Inc. from 5-6 p.m. at the Penthouse Lounge 13A.
Attendees must register on-site. LA TEXTILE is free to qualified industry professionals presenting credentials relation fashion or interior design or manufacturing, fabric, home textile, technology and trim retailers, and press only. Additional registration information can be found here.
Out of town attendees can enjoy discounted rates at Ace Hotel DTLA and Doubletree Little Tokyo by requesting LA TEXTILE rates. Click here for rates.
LA TEXTILE is hosted and organized by the California Market Center (CMC). For more information visit www.latextiletradeshow.com.
“Compared to New York, there’s a lot more fabric stores here,” says Christian the owner and designer of Christian J., a women’s clothing line based in Los Angeles.
We met up with the emerging designer on a recent sourcing trip to the Fashion District. She actually lives in Atlanta, but manufactures her line in the Los Angeles area and sources regularly from Fashion District vendors.
Christian J. offers flirty but tasteful party dresses. It was originally a passion project. Christian quit her day job as an accountant three years ago to work on the clothing line full time. She has been shopping in the district for years. A former New Yorker, she says she appreciates having everything she needs in one area.
“For the emerging designer, Los Angeles is definitely better,” she says. “The fabric is much more affordable which allows me to experiment with new prints and designs.”
For spring, Christian J. is planning to expand her line with a new collection, “Tees & Tulle”. As the name implies, Tees & Tulle will offer quality t-shirts and tulle skirts in fun, summer colors.
We got to tag along as she sourced tulle and silks and picked up some very valuable shopping tips along the way.
TIPS FOR BUYING FABRIC IN THE FASHION DISTRICT
1. Shop around and don’t be afraid to bargain. Many stores will carry similar items at a wide range of prices. Shopping around allows you to compare prices and make sure you’re getting the best deal.
2. Build relationships with suppliers. Your supplier is one of the most important contacts you’ll have as a designer and having a relationship with that person can make things like placing orders over the phone a lot easier.
3. Be aware of closeouts. Often times, vendors will have only one roll of a particular fabric. If you’re looking to do large quantities always ask if that particular print or color is a closeout.
4. Shoppers looking to buy in bulk might want to consider buying their fabrics from the fabric mills and importers at the California Market Center.
Shop the Christian J. collection online at www.iamchristianj.com. You can also find the collection on Facebook, Twitter, and Instagram. Interested in visiting the Fashion District? You can download a map of the area here.