Introducing the New Fashion District Logo

Fashion District Logo

In the last decade the Fashion District has transformed from a 9-to-5 business destination into a downtown neighborhood with residents, cafes, galleries, restaurants, bars, events and entertainment open well beyond 5 p.m. The district logo and branding need to represent the essence of the neighborhood, its palpable energy, vibrant colors and diverse offerings. The lady in the hat, with her tiny waist and dainty handbag, felt outdated.

Today the L.A. Fashion District Business Improvement District (BID) is announcing an updated brand for the Fashion District, which includes a new logo, colors, and font. We will roll out the new brand over the next couple of weeks. You’ll see the new Fashion District logo first on our website and social media and later on our Safe and Clean Team uniforms, marketing materials and signage.

Our goal is to illustrate the dynamic offerings and creative nature of the neighborhood. The new logo represents the diverse businesses, people, and industries that coexist here. The geometric letters, inspired by the architecture of the district, intersect to form new colors symbolizing the interconnectivity of our community.

The new color palette is, quite literally, the colors of the district. The black, salmon, hot pink, yellow, blue, and green can be found in the fabric rolls and mannequins that line the streets, the flowers and plants in the flower markets, the umbrellas in Santee Alley, the pink and green of San Pedro Wholesale Mart and City Market South, the murals that adorn the neighborhood, and the signage of The Orpheum and The Theatre at Ace Hotel.

Since the founding of the BID in 1996, the Fashion District has boasted a series of logos. Perhaps you’re familiar with this early purple design? Or this runway model version? The most recognizable of all Fashion District marks, and the one you probably recognize as our former logo, was not designed as part of the brand identity. The “lady in the hat” was created as part of a way-finding signage system for Downtown Los Angeles in the 2000s. In 2016, we officially adopted the way-finding icon as part of the Fashion District logo.

Though we are switching to a new logo and color palette, the “lady in the hat” will continue to exist in the public space as part of the City’s way-finding signage – for now.

We hope you like our new look!

2015 Holiday Sample Sale Dates

holiday sample sales

Holiday sample sales are back! Shop discounted designer goods every Friday in November and December until Christmas.

2015 Holiday Sample Sale Dates

Friday, November 13, 21015
Friday, November 20, 2015
Friday, November 27, 2015*
Friday, December 4, 2015
Friday, December 11, 2015
Friday, December 18, 2015

We will be posting sales on Facebook and Twitter as they are announced.

Tips for sample sale shopping:

  • Bring cash! Most sales will be cash only.
  • Bring your own shopping bag so you have something to put your purchases in.
  • The California Market Center offers discounted parking on sample sale days.
  • There are no dressing rooms. Most people try on clothes on the spot so make sure wear appropriate undergarments.

Samples sales are typically on the last Friday of every month. Due to the Christmas holiday there will not be any sample sales on December 25th. The regular sale schedule will resume in January with the first sample sale of 2016 on Friday, January 29.

*At the time this post was published only The New Mart had announced Black Friday Dates.

October Sample Sales

Australian Fashion Labels Sample Sale

Sample Sale Friday is back! In fact some showrooms got a head start and opened their doors today (Thursday). It’s shaping up to be an incredibly sample sale day starting a huge sale at Australian Fashion Labels, located in the Cooper Design Space. Shop brands C/MEO Collective, The Fifth Label, Keepsake and Finders before their big Broadway debut. (BNKR who retails Australian Fashion Labels brands is scheduled to open on 9th and Broadway later this year.) Prices start at $10! Other great sales at the Cooper include Romeo & Juliet Couture, Scotch & Soda, Halston Heritage, Calvin Rucker, and Eleven Paris. See their sample sale flyers below.

Across the street brands like Groceries Apparel, Hale Bob, Hard Tail, Johnny Wash, Karen Kane, and XCVI will be offering discounted good at The New Mart. Additional information on participating New Mart showrooms can be found here.

Shoppers will find clothing, accessories, gifts, decor, and home goods at the California Market Center (CMC). We especially recommend stopping by the fourth floor where The Park Showroom will be offering discounted Matiere, Goorin Bros., Strand, and more. The fourth floor is home to all of the menswear in the CMC and a must-shop. Take advantage of their $9 parking rate, 9a-3p. Additional info here.

Happy Shopping!


romeo and juliet sample sale scoth and soda sample sale haslton heritage sample sale calvin rucker sample sale

Eleven Paris Sample Sale

Can’t make it to Sample Sale Friday this week? Come back for the Super Duper Herschel & Co. Sample Sale next week!

herschel supply sample sale

July Sample Sales

eva franco sample sale

It’s here! Contemporary showrooms open their doors to the public Friday, July 31st for this month’s Sample Sale Friday. Save up to 70% on designer goods with most items priced at or below wholesale price. Participating buildings include California Market Center (CMC), Cooper Design Space, and The New Mart. Sample sales typically start at 9 a.m. and end by 3 p.m. but hours can vary by showroom. As always, most sales will be announced the day of. Look for the sample sale bulletin board and/or flyers typically located in the lobby of each building. A full list of The New Mart’s sample sales can be found here. Sales at the CMC will include women’s, men’s, kids’, accessories, and home and gift.

Tips for first time sample sale shoppers:

  • This map has the mentioned contemporary showrooms highlighted on 9th and Los Angeles Streets.
  • Bring your own reusable shopping bag so you have something to put your purchases in.
  • Wear comfortable shoes. The buildings are big, and you’ll want to be able to walk around.
  • There are no fitting rooms. If you want to try on clothes, we suggest wearing layers that you can easily try stuff on over like a tank or cami and leggings.
  • BRING CASH. Most sales are cash only. ATM machines are located in the CMC.
  • Transactions are final sale.

Happy Shopping!

Australian fashion sample sale blue sample sale halston heritage sample sale fresh laundry

Sample Sale Friday, June 26, 2015

pale violet

Sample Sale Friday is here! As a always, we will be highlighting a couple sales in this post, but most sample sales are not announced until the day-of. We’re especially excited because Fashion District-based e-commerce site Pale Violet is partnering with LA designer Jessica Faulkner for its first-ever sample sale. Score feminine party dresses and lots of pastels from photo shoot samples. The sale will include shoes, a rare treat! Prices will start at $20.

Over at the Cooper Building (860 S Los Angeles St) Cali-cool brands like Stillwater and Turquoise + Tobacco will be on sale at the Wander West Showroom, #130. Save up to 80% off luxe tees and tanks at Monrow, located in Mezzanine 4, and save up to 70% on ready-to-wear, dresses, and handbags at Halston Heritage, 6th floor.

Clothing brand, Others Follow at The New Mart (127 E 9th St, Suite 910) will have EVERYTHING on sale for $5-$10. A full list of sample sales at the New Mart can be found here. Sales will include brands like Hale Bob, Johnny Was, Karen Kane, Tommy Bahama, XCVI, and Silver Jeans Co. to name a few.

Shop apparel and accessories for men, women, and kids, as well as gift & home brands at the California Market Center (CMC), 110 E 9th St. The building will offer $9 parking for sample sale shoppers.

A number of showrooms will also be open to the public at The Gerry Building (910 S Los Angeles St). Click here for a list of the participating showrooms.

others follow




Sample sales take place on the last Friday of every month. It is the only time when wholesale contemporary showrooms sell goods directly to the public. First-time sample sale shopper? See our post on how to shop sample sales here.