The LA Fashion District has over 40 prom dress stores open to the public, with the majority of stores located around the six blocks of Santee Street between Olympic Boulevard and 14th Street. A map of the district can be downloaded here, and specific addresses and phone numbers can be found in our business directory. You can also search this blog to see previously featured prom dress stores and shopping guides (2013 and 2014).
Scroll below for shopping tips and trends and to see some of the gorgeous dresses currently available in the Fashion District…
Prices vary depending on brand and quality, but prom dresses typically start at $80 for gowns and $55 for cocktail dresses. Most floor-length dresses are priced $120-$180. Expect to pay more for brand names.
If you are looking for a brand name prom dress, our stores carry brands such as Jovani, Sherri Hill, Mac Duggal, Terani Couture, Tony Bowls, La Femme, Badgley Mishka, and Sue Wong, to name a few. For the best selection in brand names we recommend Noell, which is where all of the photos for this guide were taken. (Huge thanks to the Noell team!)
Tips for first time shoppers:
2015 PROM DRESS TRENDS
Sheer: As seen in the first few photos of this post, the sheer trend is huge this year, specifically sheer tops and backs with beaded, sequin, or lace detailing.
Bare Midriff: Whether it be a two-piece crop top and skirt combo or a dress with cut outs, the typically casual style is getting a formal makeover for prom season.
Sweetheart Neckline: The sweetheart neckline has been a popular prom style for a few years now and is still going strong. It’s a beautiful, feminine, classic style that’s flattering for most body types.
A-Line Silhouette: In the past few years mermaid and fit-and-flare styles have have been heavily favored by prom shoppers, but this year the classic A-line silhouette is gaining popularity among girls looking for elegance without the constraints of the fit-and-flare.
Jewel Tones: Prom is usually dominated by bright pastels – pinks, corals, lilac, turquoise, and mint – but this year jewel tones are being added to the color scheme. Some of our favorites include the gorgeous yellow pictured above and the midnight blue and fuchsia pictured below.
Floor Length: It’s all about the long dress this year. There seems to be a preference for more elegant styles in general (sheer tops with beading, A-line silhouettes), and long will be the length of the 2015 prom.
Questions? Tweet us! @lafashiondist