Eusebio and Magdalena Arellano know the American Dream. The husband and wife duo who founded American Kids USA, a unique, urban streetwear brand for children, immigrated to the United States in the 1980s from small towns outside of Mexico City. They eventually met in Los Angeles while working in the same garment factory where they both learned to sew. The couple knew they wanted to start their own business and in 2004 they decided to apply the skills they learned in the garment factory and start to their own business.
American Kids USA was born. First as a clothing store and later as a brand. Eusebio and Magdalena opened their first store just a few blocks from their current storefront in the Fashion District. Thirteen years later, American Kids USA has grown into a global success, with retail and wholesale accounts reaching as far as Japan and Colombia.
American Kids USA is all about contemporary urban streetwear for kids. Their clothing line includes graphic tees, sweatshirts, flannels, joggers and jackets for both girls and boys. What really sets the brand apart is the unique designs. Graphic tees, sweatshirts and jackets all have fun and unique images and sayings. Trendy flannels provide versatility with zippers and buttons, and the girls’ flannels even have cute pleated details on the back hemline. Hoodies have a zipper on the sides of their extended hemlines. Tees run from $10- $15, dresses from $15- $20 and sweatshirts and hoodies from $35- $40.
The name, “American Kids” reflects the company’s values. The line is designed and manufactured in Los Angeles with the purpose of creating jobs and keeping jobs local, while maintaining affordable price points. The company remains a family-run business. The Arellanos’ daughter and son are actively involved in growing the company. Maritza studied fashion design and is self-taught in fashion marketing and management, mentored by her father. She has worked to expand the brand name, working on photoshoots, at trade shows, expos and fashion shows as well as with a brand ambassador on the Disney Channel. Her brother Jose is a fashion design student and does the design work for the clothing line.
The spring collection is expected to debut soon, as well as a new mom-and-daughter line. Shop online at americankidsusa.com or visit them at their flagship store located at 442 E. Pico Blvd., located in the heart of the Fashion District’s children’s wholesale area.
American Kids is open Monday through Saturday from 9:00 a.m. to 6:00 p.m.
442 E Pico Blvd.
Los Angeles, CA