Here's How to Identify Counterfeit Merchandise

We know this has become a large issue, especially with e-commerce on the rise. So here are a few tips to help you identify authentic vs. counterfeit. 

1. Pay attention to the product packaging. 

 Inspect first! “Packaging can also be an indicator of a product's authenticity. If there are typos, fuzzy photos, or strange colors on a product's box, it likely isn't real.” If you feel something off about the packaging of your product...put it down.

2. Drastically low price? Red flag. 

If you're thinking to yourself "wow this is a great deal!" -- we'd suggest looking up the regular price. If you know something normally costs a lot more, this just might be a product you do not want to purchase. 

3. Overused words – authentic, authentic, authentic. 

If you read something over and over again, you just might start to believe it, right? Seeing the words real or authentic repeated multiple times just might mean this item is counterfeit. 

4. Check the workmanship and feel.

This goes back to inspecting the packaging. It is always best to inspect the item(s) you are attempting to purchase. If the product itself feels a bit strange to you it is probably best not to purchase it. 

NOTE: The dangers of buying counterfeit products aren’t always obvious. There are economic impacts, legal implications, and health and safety risks that are important for you to know before you buy. When traveling, buy from reputable sources. 

Resources: 

Vendor Education - Investigative Consultants
The Truth Behind Counterfeits - U.S. Customs and Border Protection