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Valentine's Day in the LA Flower District Recap

Valentine's Day in the Los Angeles Flower District was a sight to behold! Everywhere you looked, there were vibrant colors, unique varieties, and fragrant bouquets of flowers. It was truly a romantic and festive atmosphere. It’s no secret that Valentine’s Day is like Christmas for the floral industry, and we saw that flowers continue to be one of the top holiday gifts. 

This year we saw an increase in pedestrian traffic in the days leading up to special day of love. From February 7th to February 14th, we saw over 115,000 visitors to the LA Flower District alone -- a 3% increase from 2022. (

The flower markets of the LA Flower District each had their own special initiatives for the day of love. From the "Human Rose" by California Flower Mall to a special collaboration with UPRISERS by the SoCal Flower Market -- the LA Flower District truly was a full celebration of love this Valentine's Day. 

Check out some social media posts from the special day: 

We hope that this holiday was filled with love, joy, and special memories for everyone! 

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